An encounter with Delphine, a web designer at RingCentral Engage, who gives us details on her day-to-day work, away from any eavesdroppers in the open-space offices. What is your task? …
7 keys to social customer relationship transformation
A Sea Change in Customer Habits The magnitude of the social media phenomenon and of how consumer habits are changing is hard to overstate. Put simply, social media is reshaping …
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Orange: at the customer’s service on social networks
Orange is one of the biggest telecommunications operators in the world. With presence in 29 countries, the Group serves more than 250 million customers all over the world, as of …
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[Study] Mobile and other digital trends to watch in 2016
Every year, the We Are Social Singapore agency publishes studies on the status of all things digital in the world, including two in-depth reports: an overview of digital trends in …
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Social media customer service representative: what to look for in a candidate
Does a good call center customer service rep necessarily make a good social media customer service rep? Companies have the unfortunate habit of hiring all of their customer service reps …
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Customer relations on social networks: from novelty to legitimate communications channel
Social networks: made for customer service “You should try it, it’s great, Bouygues Telecom answered my question on Twitter!” So much enthusiasm just because a company responded through social media …
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[Infographic] Customer Relations: 200 Billion Dollars wasted…
The transition towards digital communication methods is happening faster than most people realize, and companies are not moving quickly enough to keep up with this change. This is the conclusion …
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Digitization and disruption in customer relations
There’s no denying that we are in the midst of a digital revolution that has handed the power to customers in terms of their relationships with brands. At the same …
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Gamification: attract, motivate and animate your community
Gamification to build loyalty Loyalization strategies have now become standard elements of the corporate marketing mix. There’s not a single B2C brand that doesn’t have a loyalty program. “Miles” have …
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