Success Story SNCF
Taking charge of public relations and social response
SNCF is France’s national railway operator and a world leader in transport management and logistics. With over 14,000 trains running every day and 1 billion passengers served yearly, SNCF is deeply embedded into the daily experience of millions of travellers and commuters.
With the advent of the social and mobile web, SNCF decided to take charge of conversations involving the brand and to effectively engage commuters and travellers across these channels.