Software companies usually sell to CIOs and IT departments representatives. Training sessions and hotlines are the only point of contact with end-users, and this can be a problem since end-users satisfaction will drive deployment of the software inside the company. If end-users are not happy, the software won't be used at its full potential and won't generate additional licence or add-on sales. Lots of presales effort can be wipen out because of lack of communication with end-users.

With a true dialog with end-users, software companies can :

• Learn pain points by responding to usage questions with expert answers
• Organize mutual help between end-users, letting power users give tricks and tips to newbies, while reducing support costs
• Discover new business opportunities by letting users co-design new products or features in open innovation spaces
• Improve usage and satisfaction with engaging content produced by marketing and the community

With the help of our APIs, integrating those conversations in the heart of your software is very easy, just a few pixels from where the end-user is having a question or a suggestion. In the software, show most consulted questions on the screen where they originated, integrate conversations in your help buttons or sections, show ideas at the place where users will want to vote on, insert a feature description blog in the back-office or welcome screen, ...There are many ways to get in direct touch with end-users and improve interaction and satisfaction.

Start leveraging your end-user base in your next release !