Conversations drive qualified trafic, and reduce SEM costs
SocialCRM conversations come with an added bonus : they generate lots of keywords, that appeal to search engines.
Thanks to Dimelo's SEO capabilities, all your public customer conversations are indexed, and often appear in the first page of results in major search engines, driving a lot of traffic to your conversation space. We've seen Google drive as much as 70% of trafic to some of our customers spaces.
Through proper integration in your main site, you can easily augment visitor impressions and your visitors are just a click away from your marketing or catalog pages.
Because search terms are the same that your customers already use in conversations, natural referencing works at best, effectively slashing Search Engine Marketing (SEM) costs !
B-to-B companies can also use conversations as a way to generate leads through pre-sales sites, where the prospect is asked profile information at registration, before being able to ask questions.