We created "Premier Circle", a multifaceted conversation club, where VIP customers can ask for expert advice and react to Barclays' initiatives. More intimacy, more loyalty.
Engaging conversations with customers helps Danone maintain brand preference while collecting precious customer insights. Expert advice on nutrition and health, product pre-tests...
Attracting new hires is becoming a challenge for retail banks, so BNP insiders directly discuss with prospect candidates so they have a better knowledge of the organisation and the jobs it offers.