With the script as a landmark, we need to define every aspect of the project. We work with your team to define the detailed specifications of your conversation stance. Together we will decline and validate all the key aspects: user experience, technical solution, communication and marketing plans, campaign ROI.

We can work either in direct touch or with the communication/marketing agency of your choice.

In this phase of the project, we define the storyboard, the technical specifics of user access and experience, the media and marketing plan for your engagement strategy and finally the specifics for computing and tracking the project KPIs.

This phase ends with your acceptance of a detailed specifications document.