"Conversations don't scale" is a popular saying on the web. And there is truth in it, since the time community managers pass answering questions or discussing is a cost for the hiring company.

At Dimelo, we think that customer conversations should scale, because they are only relevant when they involve the larger part of customers. So we designed our software plaform to make this challenge a reality.

How do we do that ? Simply by trying to make a time-consuming conversation as re-usable as possible. On subsequent conversations, on FAQs, on other digital channels, on external forums, etc.

The first example of this is our commitment to SEO. We make every conversation on the web easily findable on Google and other search engines. So when a community manager answers a question, it does not only answer the question author, but also all customers that will have the same question later, using similar keywords on Google.

We have seen community platform reach a level where two thirds (2/3) of their traffic come from Google, becoming a massive automated answering machine, and thus producing high returns on each posted conversation.

But SEO is not the only source of re-usability. Another natural opportunity is re-use content on a lot of digital channels, meaning that a good customer conversation, can be found on the web, on Facebook page, on a mobile app, on a twitter account, etc. Each answer or comment your community managers do is seen on many social media channels, with a cumulated audience of thousands or millions ! Suddenly, his salary is money well spent...

With the help of our full-featured API, conversations can also be integrated in existing websites, affiliated partners, video channels and...traditional customer service : FAQs, call center software, virtual assistants, onsite booth, etc.

Did you say ROI ?