Integrate conversation in existing web properties (website, mobile app, existing software, ...)
Get better referencing in search engines
Enable use of Google webmaster tools to optimize conversation space
Generate sitemaps for better search engine indexing
Offer game-like features as incentives for best contributors
Avoid users to login again when coming from existing named accounts
Allow users to use existing social network accounts as login (Facebook, Twitter, LinkedIn, Yahoo, etc.)
Notify users of new contributions
Improve serendipity by letting users discover new content based on other users activity
Allow users to contribute et be notified via email
Add CMS-like pages to provide specific content to your community
Allow designers to customize conversation space according to brand design codes
Maintain main site header and footer on the conversation space to ease navigation
Illustrate topics with documents, video or pictures
Select contents to be shown and organize display
Allow the users to vote on contents to dig up popular items
Allow users to initiate new threads or comment existing ones
Highlight company activity and response in conversations
Display conversations following different criteria : author, category, date, score...
Search by keywords and selected criteria to refine results
Suggest similar conversations to dig up relevant content
Facilitate user navigation
Illustrate content with video, pictures or other documents
Provide a native language front-end to your foreign users