Dimelo's Ideas Sharing application let your users tell you what they expect from your product or service. They give you ideas, suggestions, remarks, feedback that will help your product manager better understand how they use the product, and in fine, build the next phase of your product cycle.

A community scoring mecanism will help filter out best ideas from the haystack.

More than just collecting useful ideas, this open innovation stance will show your customers that you care about their ideas and advices. The fact that you allow them be part of your organization as supplementary product managers, will be perceived a powerful lovemark.

If your reserve this privilege to good customers, they will be even more loyal to your brand, because the effort that they make to contribute will be in itself a barrier to competition.

As such, this application is a great complement to loyal card programs.