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Success Story Leroy Merlin

A social media strategy for marketing and customer relations

Leroy Merlin is a major French retail chain specializing in construction, DIY and gardening. Created in 1923, today it is part of the Adeo Group, and has more than 100 stores in France and its territories. Leroy Merlin is a leader in the home improvement and lifestyle market.

Leroy Merlin chose Dimelo to manage its social media activity, with a dual focus on marketing and customer relations.

3900
messages received each month
100%
of messages handled by agents
60%
of queries resolved in one answer

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