Make the most of your customer capital
What: Reveal and develop your customers' value. How to: - gain a better knowledge of your clients - launch customised marketing operations - master your e-reputation while reducing customer service costs thanks to advanced SaaS software solutions.
Where: Lille
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iStrategy - Global Digital Marketing Conference
What: iStrategy is an inspirational, two-day, digital marketing conference for senior executives who believe that the success of their business requires a sound digital strategy. 12:40 - 13:20 Stephane Lee, CEO at Dimelo, facilitate the workshop : " How to Harness In-House Expertise for Greater Customer Engagement " Want to learn how to tap into your collaborators’ knowledge to improve customer loyalty and generate demand? During this session, you will discover how to cash in on your company’s expertise to engage with your audiences (on the web, Facebook, Twitter, etc.), develop brand preference, gather valuable data from your customers, manage your (e)-reputation, bring more traffic to your site and drive additional sales. Key takeaways: • Explore real-life business case studies of successful Expert Q&As • Discover key success factors when putting your expertise forward, engaging with your audiences • Take home easy-to-follow guidelines to implement your own ‘Ask the Experts’ operation
Where: Stamford Bridge, London
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Customer Contact 2012 (Frost and Sullivan)
What: Customer Contact is a three-day conference to ensure you and your company will rise to the top and successfully deal with the challenges and opportunities present in an uncertain economic environment. 11:00 Stephane Lee, CEO at Dimelo, will facilitate an interactive workshop "Social CRM: Driving Profitability with Social" where the participants will tackle how to integrate social media CRM into their customer service strategy. Key takeaways: • Best practices for creating and growing a social media community to generate ROI • A cost-effective guide for using social media tools and self-care to improve customer satisfaction • The critical success factors involved in creating customer-care templates for social media
Where: Amsterdam Marriott Hotel, Netherlands
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